Instagram has rapidly developed into one of the world’s most popular social media platforms. Reports suggest that more than a billion people have accounts on the site, with many logging in daily to share their own photos and updates or view the content of brands, influencers, and other individuals they follow online.
Getting engagement with your Instagram content is key to running a successful account, and one of the most important Instagram metrics of success is the number of likes your posts get. The more likes you have, the more people will be encouraged to take a closer look at your content and find out more about your brand.
Not only that, but accounts with large numbers of likes, in general, are seen as more significant overall, encouraging other people to start following and creating something of a snowball effect. The number of Instagram likes your content gets is so important that many businesses over the years are willing to pay for likes to instantly try and achieve good standing among the Instagram community.
But how do you go about getting more followers in a more natural way? Well, there’s a lot that can go into it, from simple things like picking the perfect emojis for your posts to making sure you create fresh, original content on a regular basis. Here are some tried and proven methods for increasing your follower and like count.
Use Call to Actions
A ‘call to action’ is when you actually add a message to your Instagram captions asking or encouraging people to like it, and while call to actions might not seem so effective on the outside, statistics show that when Instagram users actually ask for more likes👍 on quality content, they tend to get them. We also see this trend on other social media platforms like Twitter, where users actively encourage followers to like and retweet their posts.
I know it’s annoying but this is the reason you see Youtubers begging for like and subscribe in each video.
Timing Matters
The times at which you publish your posts can also have a huge impact on how successful they may be. Reports and assignment help online studies into the matter have shown that posts published between 10pm and 3am tend to get the most interactions, and one of the main reasons for this is because there tends to be less content during these hours, giving your posts more visibility. Of course, the right timing for you might be a little different, depending on your target audience, so try posting at a few different times and see which posts tend to get the most engagement.
Make Use of Contests
Contests, giveaways, competitions, and other fun activities are absolutely perfect for boosting the number of likes on your posts. People love getting free things or having the chance to win something, and contests are a super method to get major engagement levels on your posts in a very short amount of time. All you need to do is set up some kind of initial contest post, asking your followers and viewers to like it – and perhaps even tag a friend in the caption – to enter your contest.
Engage with Other People’s Content
Another great way to get more likes and followers on your Instagram account is to spend some time giving out likes and follows to other accounts across the site. Many users find that by liking and engaging with others, they tend to get plenty of likes and follows in return. If you’re just starting out on Instagram or want to build up your follow and like counts gradually over time, this is a fine way to get started.
Make Use of Other Networks Too
Don’t limit yourself purely to Instagram when trying to get more likes and engagement. More businesses should have accounts on at least a couple of social media platforms, such as Twitter and Facebook, and you can share links to your Instagram posts on those other networks to boost engagement across the board. This won’t always work flawlessly, but it’s often a great way to get more eyes on your content.
Quality Content
One of the simplest ways to get more likes on Instagram is quite simply to create quality content that people want to look at and enjoy sharing with their friends.
This isn’t always easy, but there are a few simple tips to follow. Firstly, don’t overdo it with filters and colors. Try to keep your photos attractive and uncomplicated. Consider infographics as a useful way to get clicks and engagement, and check out other accounts that are similar to yours to see what works well for them.
Author Bio: Jennifer Holland is a professional writer with several years of experience working with blogs, news sites, and an essay writer service, mostly focusing on the fields of education and student life. She works hard to help students get their dream jobs and succeed in life by offering the best dissertation help through her writing.